Use case · Thailand

Off-Plan Sales Platform for Property Developers in Thailand

TL;DR

Thailand's off-plan market — Bangkok condos, Phuket and Pattaya investor projects, Koh Samui premium — is heavily dependent on foreign-buyer demand from Russia, China, Western Europe and Australia. DomusHub fits Thai developers selling cross-border: native Thai UI plus EN and RU, multi-currency (THB/USD/EUR), interactive master plans, dynamic payment plans tied to construction milestones, offer-by-URL with analytics for buyers who never visit Thailand before deposit.

Languages

Thai, English, Russian, Chinese

Currencies

THB, USD, EUR

Master plan · Thailand LIVE
Tower 1SOLD OUTTower 2SELLING · 184 / 240Tower 3PRESALE · Q3 2027🏊🌳🚗
Stage Payment Plan
$485,000
Booking$2,000
Down · 20%$96,600
20%
Foundation · 20%$96,600
20%
Roof · 30%$144,900
30%
Handover · 28%$144,900
28%
Triggered by milestone auto-invoice

Market context

Thai off-plan demand is structurally foreign-buyer-led. The 49% foreign-ownership cap on condominium projects shapes the inventory split, and developers in Phuket and Bangkok routinely pre-sell foreign-quota stock to buyers in Moscow, Shanghai, London and Sydney.

The selling motion is therefore async and multilingual by default. Buyers evaluate projects from outside Thailand, often in their native language, and need offers and payment schedules they can review without flying in.

Buyer profile

  • Russian, Chinese, Western European, Australian or Middle Eastern investor.
  • Buys foreign-quota condo unit at 10–30% down with milestone-tied tranches over 18–36 months.
  • Evaluates remotely, in their native language; rarely visits before deposit.
  • Cares about construction-progress visibility, document language packs and clarity on the foreign-quota allocation.

Why DomusHub fits Thailand

01Native Thai UI plus EN and RU

Agents in Phuket and Bangkok can work in Thai. Russian-speaking sales staff have native UI. International buyers read in English. Per-document language packs cover the rest.

02Multi-currency for THB / USD / EUR

Buyer-side currency switch — a Russian buyer browses in USD, a Chinese buyer in USD or RMB equivalent, the local team works in THB.

03Master plan for villa and condo projects

Whether you sell a 30-villa community in Koh Samui or a 400-unit Bangkok tower, buyers walk the master plan from a general view to a building, to a floor with status-coded units.

04Offer-by-URL for cross-border evaluation

An agent in Phuket sends an offer URL to a buyer in Moscow at 11pm Bangkok time. The buyer opens it without registering, browses the gallery, the layout, the dynamic payment plan, the location radius. Agent sees view analytics — when the buyer opens it, how often, last-opened timestamp.

What's shipped, what's on the roadmap

We're explicit about feature status so the conversation with your team starts honest. Country-specific compliance is a live area of investment.

CapabilityStatusNote
Thai UI (TH locale)ShippedTH is one of the five default locales.
Multi-currency (THB / USD / EUR / RMB-equivalent)ShippedBuyer-side display currency switch.
Foreign-quota allocation flag at unit levelVia integration / partnerForeign-quota status can be modelled as a unit attribute today; dedicated UI affordances are on the roadmap.
Land Department title transfer flowVia integration / partnerDocument data is exportable; registry hand-off is via your legal partner.

Frequently asked questions

Does DomusHub work in Thai?

Yes — Thai (TH) is one of the five default locales. Agents, managers and clients can use the platform in Thai.

Does DomusHub handle the foreign-quota cap?

Foreign-quota status can be modelled as a unit attribute today, so the inventory tracks which units are eligible for foreign sale. Dedicated quota-allocation UI and reporting are on the roadmap.

Can I send offers to Russian and Chinese buyers in their language?

Russian agents and clients have native UI. For Chinese buyers, the UI is currently in English; per-document language packs let you upload Chinese-language brochures and contracts on the same project.

DomusHub in other markets

Selling off-plan in Thailand? See DomusHub on your own data.

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