01EN + RU UI as default, not afterthought
The agent and the buyer can both work in their native language. Document language packs let you upload EN and RU brochures on the same project — the buyer reads what they prefer.
Use case · Georgia
Off-Plan Sales Platform for Property Developers in Georgia
TL;DR
Georgia's off-plan market — Tbilisi, Batumi, Kutaisi — is one of Eastern Europe's fastest-growing emerging-market segments, with Russian, Turkish, Israeli and CIS buyers driving demand. DomusHub fits Georgian developers selling 50–500 units per project: EN + RU UI, multi-currency display (USD/EUR/GEL), interactive master plans, dynamic instalment payment plans, offer-by-URL with view analytics. No locked-in CRM dependency.
Languages
English, Russian, Georgian
Currencies
USD, EUR, GEL
Stage Payment Plan
$485,000Booking$2,000
Down · 20%$96,600
Foundation · 20%$96,600
Roof · 30%$144,900
Handover · 28%$144,900
Triggered by milestone auto-invoice
Market context
Georgia's off-plan market grew sharply through 2023–2026 on the back of relocation flows from Russia, Belarus and Ukraine, plus continued investor interest from Turkey, Israel and the Gulf. Tbilisi's mid-market and Batumi's coastal projects sell heavily off-plan in USD, with payment plans tied to construction stages.
Local developers typically run leaner sales teams than UAE counterparts and are more sensitive to per-seat tooling cost. The pain points map closely to the audit's narrative: Excel for inventory, manager-as-information-desk for brokers, scattered email-based offers, manual commission calculation.
Buyer profile
- Investor relocating from Russia / Belarus / Ukraine, or a CIS / Turkish / Israeli / Gulf-region buyer.
- Buys in USD or EUR with a payment plan structured around construction milestones over 12–36 months.
- Often unable to attend in person — evaluates the project remotely, in Russian or English.
- Cares about location radius (cafes, beach, schools) and reliable construction-progress reporting.
Why DomusHub fits Georgia
02USD / EUR / GEL currency switch
Off-plan in Georgia is typically priced in USD but the buyer may want to see EUR or GEL. Currency switch is buyer-side and per-session.
03Construction progress as a first-class section
Project page has a dedicated tab with photos and per-period descriptions grouped by month/year. Buyers stop emailing the manager every week to ask about progress.
04Location overview for tourist-driven coastal projects
1km radius map with curated POIs (beach, restaurants, schools, marina). Especially relevant for Batumi-coastal and Anaklia-area projects where the surroundings matter as much as the unit.
What's shipped, what's on the roadmap
We're explicit about feature status so the conversation with your team starts honest. Country-specific compliance is a live area of investment.
| Capability | Status | Note |
|---|---|---|
| Document language packs (EN + RU + GE) | Shipped | Per-document language uploads with role-scoped visibility (agent / manager / client). |
| Multi-currency display (USD / EUR / GEL) | Shipped | Buyer-side currency switch works regardless of the project's base currency. |
| Local payment provider integration | On roadmap | Stripe / Tap-style integrations are on the roadmap; today payment confirmations come back via your finance team. |
| Public Registry (saregistro.gov.ge) hand-off | Via integration / partner | Document data is exportable; registry hand-off is via your existing legal partner. |
Frequently asked questions
Is DomusHub localised in Georgian?
Document uploads support Georgian-language packs today. A full Georgian UI is not currently shipped — most Georgian developers' agents and buyers we work with are bilingual EN/RU.
Can I price units in USD with payment plans in GEL?
Payment plans use the unit's base currency. Buyer-side display currency switch is for browsing — the actual contract and payment schedule use the developer's chosen currency.
How does this compare to using HubSpot + spreadsheets?
HubSpot tracks the lead and the conversation; DomusHub tracks the inventory, master plan, payment plan and offer. Many Georgian developers run both — HubSpot for top-of-funnel, DomusHub for everything that touches the unit.
DomusHub in other markets
Selling off-plan in Georgia? See DomusHub on your own data.
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