Case Studies5 min readFebruary 28, 2026

Twins Tower: From Manual Chaos to 80% Sales Automation

How a mid-sized developer in Bangkok automated 80% of their sales operations and reduced administrative overhead by 65%.

Alex Chen

Alex Chen

Head of Customer Success

Twins Tower: From Manual Chaos to 80% Sales Automation

Twins Tower Development Co. manages three active projects totaling 450 units. Before DomusHub, their 8-person sales team was overwhelmed by manual processes. After implementation, they automated 80% of routine tasks.

The Starting Point

Like many growing developers, Twins Tower had outgrown their spreadsheet-based system. Their challenges included:

  • Invoice generation taking 45+ minutes per deal
  • Commission calculations done manually each month (2 days of work)
  • Client payment reminders sent manually via WhatsApp
  • No visibility into agent performance

The Transformation

DomusHub automated key workflows:

Document Generation

Contracts and invoices now generate automatically from deal data. What took 45 minutes now takes 2 clicks and 30 seconds.

Payment Tracking

The system automatically sends payment reminders based on installment schedules. Overdue rate dropped from 23% to 8%.

Commission Management

Commissions calculate automatically based on configurable rules. The 2-day monthly process became a 5-minute report review.

Results After 8 Months

80% Tasks automated
65% Admin time reduced
15% More deals closed

"Our team went from spending half their time on paperwork to spending 90% of their time with clients. The numbers speak for themselves."

— Natthapong Sirisamphan, Managing Director

Lessons Learned

  1. Start with the highest-impact automation (for them: payment reminders)
  2. Get team buy-in early by showing individual time savings
  3. Don't try to customize everything at once — use defaults first
Tags:automationBangkokcase studyefficiency