Case Studies5 min readMarch 15, 2026

How Marina Heights Achieved 40% Faster Sales Cycles with DomusHub

A luxury resort development in Phuket transformed their sales operations and reduced deal closure time from 45 to 27 days using DomusHub's integrated platform.

Alex Chen

Alex Chen

Head of Customer Success

How Marina Heights Achieved 40% Faster Sales Cycles with DomusHub

When Marina Heights launched their $120M luxury villa project in Phuket, they faced a common challenge: their sales team was drowning in spreadsheets, agents couldn't access real-time availability, and double bookings were becoming a weekly headache.

The Challenge

Before implementing DomusHub, Marina Heights managed their inventory across 12 different Excel files. Sales managers spent an average of 3 hours daily just updating spreadsheets and answering availability questions from agents.

"We had three double-booking incidents in a single month. Each one cost us a client relationship and damaged our reputation with partner agencies."

— Somchai Patanakit, Sales Director at Marina Heights

The Solution

DomusHub replaced the fragmented system with a unified platform. The key changes included:

  • Real-time inventory sync — All 156 units across 4 building phases now visible in one dashboard
  • Agent Cabinet access — 45 partner brokers can check availability 24/7 without calling the office
  • Instant booking locks — Units are locked the moment a deposit is initiated, eliminating double sales
  • Automated documents — Contracts and invoices generated in under 3 minutes

The Results

After 6 months of using DomusHub, Marina Heights reported significant improvements:

40% Faster sales cycles
0 Double bookings since launch
3hrs Daily time saved per manager

Key Takeaways

The Marina Heights case demonstrates that the biggest gains often come from eliminating friction in day-to-day operations. By giving agents autonomous access and automating document generation, the sales team could focus on what they do best: closing deals.

Ready to see similar results? Schedule a demo to learn how DomusHub can transform your sales operations.

Tags:luxury real estatesales optimizationThailandcase study